Is There Any Way That YouTube Could Improve Its Ad Unit?

The challenge with online video is the great thing about it is it's not a TV advertisement. It doesn't fit in a template. You can do a three minute video, you can do it next day, do a 13 minute video and that's great. The problem is, is there's zero alignment between advertising and the content. Right now, I think video advertising is the same thing. We didn't really have that big of a problem with television advertising until DVRs work around it.