The challenge with online video is the great thing about it is it's not a TV advertisement. It doesn't fit in a template. You can do a three minute video, you can do it next day, do a 13 minute video and that's great. The problem is, is there's zero alignment between advertising and the content. Right now, I think video advertising is the same thing. We didn't really have that big of a problem with television advertising until DVRs work around it.
Ben and James try to make sense of YouTube Red. Plus, why is Amazon responding to The New York Times now?
This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent.
Links
Hosts
Podcast Information