3min chapter

The Long Game cover image

Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

The Long Game

CHAPTER

Content Marketing

content marketing as kind of a discipline within marketing is going through a bit of a shift. I think in the past it was almost a kind of writers, like, the assumption was that content marketing is for writers. And i don't think hat that is the case any more. Content marketing has now expanded to be part of i, i would call myself a full stuck market or marketing generalist. It's just a completely different mind tat then, ok, i'm here to write post raco.

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