bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
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How to Make People Think About Your Brand
The first question you need to ask yourself is why do I exist. The second questions are who's this for and why these people are going to buy this the third question is what what is it you as a brand one that you want those people to think feel say and actually think feel and say are quite fundamentally different things thinking about something is not really what consumers do unless they're buying a car or central heating system. Then key thing is how does your idea spread how does your brand spread because people bother to say something about it and then the fourth question is okay well what's you established that is how are you gonna make them think feelsay and do those thingswhat what yeah have
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