Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks: Future-proofing your career in the age of AI
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How to Make the Switch to GA4
If you're kind of late to making the change, then you might want to consider just to make sure that the data is tracking as correctly as you possibly can understand it. And also, so you can kind of reestablish what your benchmark and baseline would be. You could look to export out your Google Analytics universal data into a big query instance and then do the same with your GA4 data.
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