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Drilled: The Panic

Outside/In

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The History of Mobile Advertising

Herb Schmertz and Warner wanted to take the advertorial program that they've been running with the New York Times and do it on TV2. Two of the three, ABC and CBS turned the ad by down flat. The point was humanizing mobile, making him seem smart and trustworthy. We'd like to know what you think. Write Mobile Poll, room 649, 150 East 42nd Street, New York 10017.

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