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Special: 2021 China Tech Trends (with Tech Buzz China)
Acquired
Is China Leading in Commerce?
Aline is a purely aline brand selling exclusively outside of china. But for a lot of the new innovations that we're seeing inside of china, it's actually emerging of aline off line, right? The stores have, like i said, number one, their outfit for a picking being able to be picked up. And then there's also a lot more personalization, right? Because, again, personalization is very important to the average chinese consumer. It's been shown that asian consumers in general require a lot, a lot higher personalization than western consumers.
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