2min chapter

The Long Game cover image

Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing

The Long Game

CHAPTER

What Does High Integrity Content Mean to You?

Twitter bio says you're obsessed with high integrity content. What does that mean to you? I like the idea that new information and new ideas can change people's lives. There are way too many people out there just putting out crap, which is not creating a positive experience for someone.

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