How to Tell a Pitch That It's Going the Wrong Way

"There's nothing transactional going on here. No, you're setting the scene and you're inviting a conversation," he says. "If I can show that what I'm talking about is relevant to you, salient, important, then you're willing to listen and engage" The same ideas apply to making small talk or chit chat as they do with pitching him for an article in his new book 'The Power of Me'