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211 David LeZaks and David Strelneck – Why the USDA gave a grant to $600k to figure out how to pay farmers for quality

Investing in Regenerative Agriculture and Food

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Where's the Consumer Demand?

I want to see more consumer side demand. I don't have an answer to that question, but that's part of what our USDA grant is helping us explore. Where are the segments in the differentiation where you actually have consumers picking up these products institutional consumers individual consumers. The graphics of those consumer groups and what and why and how and it was price points. This all matters.

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