Don't Focus on Your Competition

You know, as i you talked about the story driven verses, the companies that are focused on their competition. I just thought that was, that was a good exampled. And kind of funny what jeff basos was saying in that talk that m i mentioned erlier is, i thoughtyou were telling the story of my book. This is great, jeff. Well, he does want to sell books. That's one thing to say it, but perhaps, you know, not that many people y live it.