Neville Medhora Talks Copywriting cover image

Interview: Codie Sanchez - Running "Unsexy Businesses"

Neville Medhora Talks Copywriting

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How to Start a Sweaty, Unsexy Business

I'm really into miniaturizing things, like for instance, have you ever seen an apartment, a complex? This is a weird one. Outside of it, there are like these Amazon lockers. And those mini mailboxes are just like big storage units, but on a micro scale. So I like the miniaturization of these big things down into little businesses that are still passivish with not that many employees,. But you're still renting space in a weird way. If you're gonna start a sweaty, unsexy business like you talk about, which one would you pick right now?

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