pod casting is a very different experience as a pud cast creator, and much harder to make money on the internet. The issue with pod casting is, it's work. You have to get someone to say your ad. They're getter, like read it themselves. Usually it's not. That's why you end up with companies like square space who pay for their domain name until they die. It's worth it if you have a high l t v product, right? And so you get things like underwar subscription start-ups or casper mattresses. But i think we should explore this further. Is there an aspect of the indy nature of a the indi nature
Ben and James discuss the history of podcasts and why Spotify’s recent announcements are so compelling for creators.
Links
- Ben Thompson: Spotify’s Surprise — Stratechery
- Episode 185 — Open, Free, and Spotify — Exponent
- Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery
- Ben Thompson: Spotify’s Podcast Aggregation Play — Stratechery
- Ben Thompson: Dithering and Open Versus Free — Stratechery
- Ben Thompson: Spotify Earnings, Podcasts and Lifetime Value, The Ringer Acquisition — Stratechery
- Ben Thompson: The European Super League, Apple Music’s Letter to Artists — Stratechery
- Ben Thompson: Podcast Subscriptions vs. the App Store — Stratechery
- Ben Thompson: Fearing Spotify?, Apple’s Earnings, Margins and Chips — Stratechery
Hosts
Podcast Information