
Strategies for Competing with a Tech-Driven Insurgent
HBR On Strategy
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Thriving in Disruption: The Legacy Companies' Strategy
This chapter challenges the narrative that established companies are being outpaced by tech-driven startups, revealing that many incumbents continue to thrive. It explores adaptive strategies, including proactive investments and defensive measures, that legacy companies employ to face digital threats. By using historical and contemporary examples, the chapter illustrates the complexity of survival in the evolving business landscape.
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