Ciara Anfield (Sam's Club) | A Masterclass in Arriving to Purpose
The CMO Podcast
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The Power of Personalization and Brand Purpose
This chapter explores the pivotal role of personalization in customer engagement, emphasizing how effective communication strategies can be derived from extensive member data. The discussion also highlights the journey of revamping brand identity while staying true to core values and purpose, illustrating this through collaborative initiatives and storytelling. Overall, it underlines the significance of inclusivity and brand consistency as essential components of successful marketing efforts.
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