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From Grad Schemes to Redefining the Tequila Industry - Pimentae Drinks | The Midnight Pod Ep 59
Matt Kelly | The Midnight Pod
A Drinks Brand's Marketing Plan
When we first launched, all we had thought about was DTC. We were riding on all of our website sales. As the proposition evolved, we realized, okay, we need to get brand awareness and this can't simply be done by Instagram. So that's where a distributor comes in. But essentially they will facilitate you selling your stock. You've got holdings at London City; if you work with alcohol, you have to do loads of exams. And then off the back of that, you can start to kind of upgrade to larger events like Taste London. Last year was hugely focused because we were still doing a lot of event-based revenue. It made great revenue but ultimately we are
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