Navigating Uncertainty: Emphasizing Mission and Values

PBS President & CEO Paula Kerger joins Rapid Response to take us inside the organization’s financial reality if federal funding is stripped, and how she’s battling to protect iconic programming — from Frontline to Sesame Street. Kerger shares the role of corporate philanthropy in PBS’ future, its relationship with streamers like Netflix, and how she handles allegations of public media bias. Whether or not you're an avid Nova or Ken Burns viewer, PBS' challenge captures critical lessons about focus, mission, and the need to evolve or die trying.

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