I Love the Word Impact, Right?

Yen: I think that we're in a world where we just talk, talk, talk. And i love what you're talking about, because it seems as if what you're saying itis, ha, if they didn't take the desired action, then something went wrong. The goal is to make them sign up for the next engagement. That's how you should measure your success,. Not based on all these other positive, feel good things that are happening.