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Let's Use Technology as a Co Worker
It's difficult to say that i'm not in charge of whatever campaign or price or like, copiece of content is laying on my web side. I want a computer to handle it. So everyone needs to kind of fundamentally improve their data acumen and then maybe start to get in the habit of saying we could be using data as part of our creative process. That's a change. It's getting people to think differently, absolutely en.