The Rise of the Etch A Sketch

This chapter explores the fascinating history of the Ohio Art Company, beginning with its origins in 1908 and the birth of the iconic Etch A Sketch. It details the company's evolution in toy manufacturing, the negotiations to acquire the invention, and the innovative development processes that led to the toy's success. Additionally, the chapter examines the pivotal role of television advertising in transforming the Etch A Sketch into a beloved cultural icon of the 1960s.