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"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader

How Stories Happen with Jay Acunzo

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The Art of Storytelling in Creative Roles

This chapter explores the nuances of storytelling, highlighting the contrast between individual experiences and the challenges faced by in-house creatives. By using vivid anecdotes, such as the journey of a pizza chef, it emphasizes the significance of personal details and metaphors in crafting engaging narratives. The discussion also focuses on the empowerment that comes from providing individuals with accessible tools for self-expression, showcasing how this can enhance both storytelling and creative outcomes.

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