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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

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How Do You Think About the Full Funnel Programme?

I love magan ad you brought ut, you know, meg, and joine the team in august. And i am a huge proponent of marketing, influencing all parts of the funnel. We have talked about moving into a customer's success honestly. Would like your feedback on it, is that c s doesn't have enough budget. Y, you canule ris marketing to help with that though. I mean, that's where you what we're thinking about as you created expansion customer marketing team,. They are actually comped off with expansion revenue in support of the account managers or executive staff at refined labs. Thats amazing. Tell me more about that. Well,  it hasn

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