Redefining the 'Old' Narrative: Rethinking What Baby Boomers REALLY Want Will older adults cause a disruption in the economy as they continue to age? Willy Walker interviews Dr. Joseph F. Coughlin, Director of the MIT AgeLab, and author of "The Longevity Economy: Unlocking the World's Fastest-Growing Most Misunderstood Market" this week, they discuss how 'oldness' is being redefined in terms of this demographic's impact on business and economic power. Also discussed: 1. How businesses and society need to understand the needs and aspirations of #babyboomers and in turn tailor their goods and services to meet boomers' valuable and disruptive demographic’s needs 2. Product changes driven by older consumers hacking products not originally designed for them Dr. Coughlin also discusses his thoughts on how the idea of 'oldness' stifles business thinking and how to best serve baby boomers as a group of consumers, workers, and innovators. 0:55 - Willy summarizes the current state of the stock market. 6:00 - Willy introduces Dr. Joseph Coughlin. 8:22 - The key factors of longevity. 10:58 - How increasing life spans are affecting economies by country. 12:41 - Evolving demographics of the U.S. 15:05 - The dependency ratio. 19:00 - Progress of the modern world to combat early mortality. 21:42 - What are the opportunities in aging populations? 24:30 - How can businesses cater to the older population? 27:00 - Joseph discusses his experience working with Mercedes Benz and CVS. 34:30 - Why is the AgeLab focused on autonomous vehicles and where do we stand? 42:30 - The future of technology in helping the elderly age. 46:30 - How has the pandemic accelerated technology and senior care? 53:50 - Stitch: Connecting affinity-based groups. 57:00 - Joseph identifies a “screaming opportunity” and closing words. Listen now!
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