EP 231 - Leaders in Innovation: Unilever Global Head of Digital Innovation on Data, Priorities, and Sustainability
Product Talk
00:00
Innovation Is a Hard Space to Get Right
Innovation is a really hard space to get it right. How do you know when you think you're onto something? Can you talk a little bit about that? You don't always need to create your own technology. The important part for Swiffer was they knew what to do. That was a faster way to market. It was understanding where could the market go? In the case of Swiffer, I think it created a trend.
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