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Grove Hand Soaps IPO'd in June of This Year.
Native America is a direct-to-consumer brand. The company went public in June of this year and was valued at $1.5 billion. It's been four months or something, maybe five months and they're now worth $250 million. They've lost 80%. And I think the market is just like, look, we don't know when you'll ever make money if you're going to lose $100 million at $400 million in revenue.