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The Impact of Branding on Markets
The way markets are being driven also is to a loss attempt by factors that should not really drive markets, but they do so for a short moment of time. Whether you talk about a flash press or a longer term disturbance, prices can really call away with a serious force because of money flows. The power of all these passive inflow is so large that for a fundamental investor, let's say a fundamental active investor, you have to be able to withstand that force. Ultimately, it will go in the right direction, but it makes it more harder for active investors.