A lot of truffles that are passed off as a italian or french are actually coming from serbia or spain. The italians are still stuck with this story they have to tell about how all truffles come from alba and those are the good ones. So i think, we were seeing this revolution taking place in truffles kind of like what we saw in the wine world a generation ago where people start realizing there are wines from places other than burgundy and bordeaux.
Journalist and author Rowan Jacobsen talks about his book Truffle Hound with EconTalk host Russ Roberts. This conversation has nothing to do with chocolate. It's about the strange world of underground fungi, found in the forest by specially trained dogs and used by chefs and home cooks around the world. You will learn about truffle oil, cooking with truffles, truffle hounds, and the economics of all of the above.