Before you optimize your marketing, you must optimize yourself. Which is why we have offered free digital marketing course sessions like The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results (https://meclabs.com/course/lessons/the-marketers-self-image/). This approach to self-optimization was top-of-mind as we heard lessons from our latest guest. Lessons like “you must remain wet clay” and “find intellectual inspiration.”

Listen now to hear Mary Rodgers, Head of Marketing Communications, Cuisinart (https://www.cuisinart.com/), discuss the importance of a long-term approach to product and marketing strategy, along with the need to stay flexible and fresh in your approach to your brand and its customers (hence the need for self-optimization).

Rodgers manages a $30 million annual budget with a staff of 20 marketing professionals. In her 26 years leading the brand’s marketing, she has helped position Cuisinart as the #1 high-end housewares brand in a highly competitive industry. The brand holds the first market share position in 13 of 15 product categories, according to NPD syndicated research.

Some lessons from Rodgers that emerged in our discussion:

A never-give-up attitude, resourcefulness, and tenacity are some of the personal characteristics that serve you well no matter what field you are practicing in
Always focus on the needs of consumers
Look for long-term growth
You must remain wet clay
Find intellectual inspiration
Get education through mentorship

Related content mentioned in this episode

Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/)

Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 (https://www.marketingsherpa.com/article/interview/client-pitch-call)

Get more episodes

To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Which campaign has the better ground game?

Americano

Analyzing Campaign Strategies and Voter Engagement

The AI-powered Podcast Player