#41 Littledata’s GA4 journey (with Edward Upton)
The Measure Pod
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Moving Away From G A?
G a is hugely, widely used. But some brands may take the opportunity to change their use of it. G t m allows you to put data directly into a warehouse without going through an aggregate like even google anletics. The universe one and six was almost like a data tool first, nd foremost, and it became like a marketing tool secondary. Whereas g a four is a marketes acdivation tool first and foremost. It has a lot of issues with cardinality and things like cousin dimensions. You can only set so many, but all of them get fed through to big query.
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