#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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The Importance of Having a Group Meeting
Companies are getting far more cost conscious, they're inviting more people to weigh in on a decision. Oftentimes they're having group meetings without us. This typically comes after you've had a conversation with your individual champion or individual stakeholder. One of the big areas of risk in a deal is when that big group meeting happens and you are not in the room.
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Transcript
