The Future of Lunch

The word lunch wasn't used at all until the 19th century. It may have come from an old Anglo-Saxon word, nonchin, which denoted a quick to go type snack between meals in the 17th century. Industrialization increased the amount of wheat in the American diet since it was now easier to produce a higher quality, cheaper product. The marketing post for breakfast is the most important meal of the day in the 1920s and 1930s as Kellogg capitalized on this idea.