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#57 John Bogle: Stay the Course: The Story of Vanguard and the Index Revolution

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The Importance of Motive and Opportunity

Vogel: Paul Samuelson's challenge struck me like a bolt of lightning, igniting my conviction that Upstart Vanguard had a remarkable, even unique opportunity to operate a passively managed low-cost index fund and have the market to ourselves for at least a few years. None of our competitors in the mutual fund industry wanted to start a low-cost, indeed at-cost mutual fund. Only Vanguard had both the opportunity and the motive. He foregoed a metric shit ton of profits and gave it back to his customers.

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