Navigating Sales Objections and Urgency

Robert Kerbeck (@robertkerbeck) is the founder of the Malibu Writers Circle, and the author of the award-winning Malibu Burning: The Real Story Behind L.A.'s Most Devastating Wildfire. His latest book, Ruse: Lying the American Dream from Hollywood to Wall Street, is out now.

• Why actors are naturally adept at the social engineering skills required to be a successful corporate spy.
• What kinds of information do corporate spies try to finagle from their marks?
• The importance of research and blending at least a grain of truth into every lie if you're trying to sell a story as a corporate spy.
• How do corporate spies find poachable talent that doesn't want to be found — and determine they're worth poaching?
• Do all corporations hire corporate spies (and would they admit to it)?
• And much more...

Full show notes and resources can be found here: jordanharbinger.com/845

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