The Art of Consumption

To theodore dorno, the popularity of art shouldn't be determined by how much it corresponds with social norms. When you link the market to culture, when you turn works of art into products, the market is going to consume cultural products start to resemble all the ways other products are. They undergo a process of standardization. The peop making the products figure out a formula they can use to create a product that they know the masses are going to buy.