Money 2.0: The Rich and the Rest of Us
Hidden Brain
The Inequality Effect
keith: I came by this interesting study that daniel zizo had conducted. And he found that a substantial number of people were willing to reduce their own wealth if they could also reduce the wealth of other people. In other words, inequality has such strong effects on us that we are willing to make great sacrifices to level the playing field. That's just crazy behaviour, right? But from a psychological point of view, it makes perfect sense. Because we're not judging these things the way an accountant or an economist would. We're thinking, what do i have compared to what that other guy has? The relative sensef of a entitlement and having enough compared to what other people have is
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