3min chapter

The Knowledge Project with Shane Parrish cover image

#146 Barbara Tversky: Action Shapes Thought

The Knowledge Project with Shane Parrish

CHAPTER

The Most Effective Strategy Was Roles

Roles capture a huge amount of information that we know about just from living. Children are asked from an early age, what do you want to be when you grow up? So then their books are filled with firemen and policemen and doctors. We gave people different objects, asked them to think of new uses. The role group persisted more. Their ideas came later, the unique ideas.

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