
Measures of Success With Mark Graban
CFO Bookshelf
Measuring Is Easy, Management Is Hard
Megan O'Shea: What gets measured gets managed, but in a lot of cases that's not true. She says we don't improve the system by asking why was last month a good monthand there's a fluctuation. So flaf see something's just fluctuating around an average and how do we manage it? How do we improve it? We need to get away from this roller coaster effect she says.
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