The problem right now is a is such a global marketplace with hundreds of millions of people doing it. How do you compete? You could build something that's what's the anxiety you build something I. Vinnie and you spend two weeks building it you think you got the greatest idea ever and then it's a feature inside of exactly the next tool. What you can do in this world is actually find those places of differentiation right which are not as replicatable because of just a UI so let's look at some examples like Uber or insta card.

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