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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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The Theory of Motivation by Daniel Pink

If you give a reward and then take it away, suddenly people aren't very interested in doing the thing anymore. But if you never reward them, then they actually carry on doing it. So that's another story in the history of this subject. This is just the first experiment after Henry Harlow in 1949. And things get a lot more deeper and interesting than this.

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