5min chapter

Planet Money cover image

How the cookie became a monster

Planet Money

CHAPTER

Ad Tracking - The Truth About Ads

Lou Montouli decided not to kill the cookie and let advertisers extract our data that model went on to explode across the Internet. The Cookie is kind of the root of all evil in terms of internet tracking, says Bennett Cyphers from an organization focused on digital civil liberties. In 2016 lawmakers in Europe were like enough with all the creepy hidden data harvesting. They passed a new set of laws that pushed back against big tech. But after the break the cookie might finally meet its baker.

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