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The Market Decided
De Leon writes that in previous decades, most well-educated Americans would have rejected market's populism as a cynical and potentially dangerous excuse to exploit the public's poor taste. But by the 90s, more and more Americans were criticising the establishment as being out of touch with ordinary American life. Instead of cultural uplift, networks increasingly relied on chasing ratings in high viewing figures. In 1994, CNN decided to run back-to-back coverage of O.J. Simpson's trial - which led to a 500% increase in CNN's viewership.