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Ground Your Journeys in Evidence, Not Guesswork / Journey Management Playbook / Ep. #02

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Enhancing Journey Management with AI

This chapter explores the integration of AI in journey management, highlighting its role in enhancing productivity through effective data processing. The speakers discuss the significance of merging qualitative and quantitative data to gain deeper insights into customer experiences and community engagement. They emphasize journey mapping as a critical tool for informed decision-making and hint at future discussions on optimizing customer journeys with technology.

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