13min chapter

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Acquired

CHAPTER

Early Days of Social Networking: From Campuses to Communities

This chapter examines the collegiate journeys of two tech innovators at Harvard and Caltech as they create groundbreaking social networking tools. It highlights the rise of BuddyZoo and reflects on the rapid growth of Friendster, analyzing their impact on early user engagement and community building. The discussion also touches on ethical dilemmas faced during the development of these platforms and the key projects that shaped the landscape of social networking before the arrival of Facebook.

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