S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer
Strategy Simplified
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Brewing Trouble: Analyzing Sales Decline
This chapter explores the significant 15% sales drop of a beer-making company in a stable market, examining factors like consumer preference shifts towards seltzers and cocktails. It dives into strategies for restoring growth while maintaining profitability, alongside discussing the impacts of pricing, competition, and regulatory changes on the market.
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