080 | Philip Duff | The Impact of Cultural Factors on Market Trends
The MAFFEO DRINKS Podcast
Navigating Brand Success in Beverages
This chapter explores the intricate factors influencing brand success in the beverage industry, focusing on cultural and social dynamics. It recounts personal experiences in marketing and emphasizes the necessity of intuition, creativity, and genuine customer connections over conventional market research. The discussion highlights the challenges of launching brands, the importance of learning from failures, and the illusory nature of replicating past successes in a diverse market.
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