Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
Masters of Scale
00:00
The 15% Pledge: Accountability for Black-Owned Businesses
This chapter examines the creation and impact of the 15% Pledge, a nonprofit initiative to hold large retailers accountable for supporting Black-owned businesses. It discusses the urgent need for long-term commitments and the role of diverse partnerships in making meaningful contributions to economic justice. Through data-driven insights and concrete examples, the conversation highlights progress made and the ongoing challenges in achieving true equity in the retail sector.
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