Navigating Enterprise Sales and Promotional Strategies

In this episode, Rob chats with John Howard, a MicroConf Connect member and founder of Slingshot. They unpack the business model of measurable swag giveaways and then dive deep into John's pricing strategy and explore alternatives as well as opportunities to move into a subscription-based model.

The topics we cover

[9:26] Starting a physical product business

[24:53] Previous pricing models

[30:48] Customer acquisition

[39:41] Removing setup fee or raising prices

Links from the show

• Slingshot
• Black Airplane
• MicroConf Masterminds

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