Adam Curry: Legendary MTV VJ, OG Podcaster, and Tech Pioneer
Guy Kawasaki's Remarkable People
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I Want My MTV
The i want my m t v promotion was an easy one. It was a very, very community type thing. Even though there was money behind it, in the intent was to create a four billion dollar brand - or at least annual revenues. I wasn't part of a spring break. This is a good one. So spring brak became famous. But m t v didn't want to just go to florida and watch kid's belly flop. The idea was, how do we get bud wiser to advertise on the channel? And i was a part of this pitch. We said, look, your beer and is down there in florida and all these other
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