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AI for Ads Creation
We focus too much on understanding why that particular creative is winning and we completely fail at it. And I think this is where using AI for this is really unleashing a lot of potential because we don't have this kind of human bias, right? So the copy of companies a company A's ad might just might not work for company B. There's also like saturation effect. If you've saturated that ad, then you don't really want to copy it. But by the time you know it's performant, by thetime you know it’s a successful ad, you might not want to copy It. Unless you're very good at solving problems with artificial intelligence. You can