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The Best One Yet
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Netflix's Password Crackdown: A Look at Consumer Psychology
The number of new subscribers every day on Netflix doubled starting on May 23rd. In that four-day period, Netflix got more new signups than they did at any point in the pandemic. Yeti's our favorite lesson from this Netflix password crackdown is on consumer psychology. Two-thirds of moochers would not get their own account if Netflix kicked them off.
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