7min chapter

The Media Show cover image

Trinity Mirror damages, WPP CEO Sir Martin Sorrell, the BBC's Lyse Doucet on reporting religion

The Media Show

CHAPTER

The Power of Print Media in Advertising

Exploring the effectiveness of print media in advertising compared to digital platforms, emphasizing the value of highly engaged print readers over superficial online viewers. The chapter delves into measurement approaches for consumer engagement depth and highlights the enduring significance of traditional media like print, TV, and radio for advertisers amidst the evolving digital landscape.

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